Our Sustainability Policies

Our organization is aware that we are in a period where the entire world must work together to ensure the healthy continuity of human existence and a sustainable environment in harmony with all elements of nature. With this understanding, our business approach is evaluated in three dimensions in all activities, decisions are made accordingly, and the value creation process is managed with attention to these dimensions. The Sustainability Policy has been prepared in line with our founding values, core working principles, business ethics, and global objectives, serving as our organization's business constitution. The Sustainability Policy serves as a guide for the implementation of all activities and decision-making processes and covers all global stakeholders who are directly or indirectly involved in the value chain.

1. Business Approach Focus Areas

The Sustainability Policy is built on three directly related focus areas. Our organization believes that sustainable economic development is possible with an inclusive approach, individual environmental and social
awareness, and a healthy environment.

1.1. Business Approach Focused on “Inclusive Development”

Our organization, operating in the Tourism Accommodation Sector, embraces a sustainable business approach in line with global goals, together with all its employees, business partners, and stakeholders, and
believes that economic development should be achieved in a way that encompasses all of humanity and all elements of the environment.
In this context, our organization's business approach focused on “Inclusive Development” is outlined below: 

• Enabling the use of innovative technologies that contribute to sustainable development,
• Giving importance to stakeholder participation in decision-making processes by taking into account the wishes and expectations of stakeholders,
• Ensuring that the sustainability perspective becomes part of the corporate culture and striving to raise awareness in this area among both employees and stakeholders,
• Undertaking to actively share sustainability efforts and experiences with all stakeholders,
• Providing opportunities for all kinds of efforts to ensure sustainability in the supply chain,
• Measuring and evaluating the economic, environmental, and social impacts of all activities and taking improvement actions to reduce negative impacts,
• Being transparent, complying with basic business ethics rules, and fighting corruption.

1.2. “Socially Conscious” Business Approach

Our organization conducts all of its activities and business processes with a focus on protecting human health, supporting human development, and ensuring equal opportunities. It focuses on establishing innovative, reliable, and accessible work and living environments that enable sustainable human development.
Our organization believes that sustainability can be achieved through the development of social structures, employee loyalty, and continuity, and that individuals must understand all aspects of the social structure in which they exist and consider their existence in relation to the health of that social structure.

In this context, our organization's “socially conscious” approach to business is outlined below:

• In all areas and regions where we operate, both in terms of sectoral and social initiatives, we pay the utmost attention to issues such as ensuring and protecting equal opportunities, primarily through the widespread provision of quality education, and safeguarding social health.
• Developing and implementing practices that improve occupational health and safety is considered an integral part of the business.
• Opportunities are created to develop social projects and establish collaborations that contribute to the social and economic development of the community and local stakeholders in the areas of operation, as well as local employment.
• Conditions are created to make the work environment more productive, with the aim of increasing employee loyalty and well-being.
• All forms of discrimination are prevented, and employees are provided with equal rights in terms of employment, career management, remuneration, performance evaluation, etc.
• Efforts are made to increase the employment of women at all levels in order to support the development of women's employment and their qualified active participation.
• Active efforts are made to develop the personal development and global citizenship awareness of employees, and these efforts are supported.

1.3. Business Approach Focused on a Healthy Environment

In carrying out its activities, our organization works with all business partners and stakeholders to protect all elements of the environment and reduce environmental impacts. It accepts conducting all its activities in an environmentally responsible manner as a core value and develops methods to identify and eliminate all potential negative environmental impacts in advance.
Within this scope, our organization's business approach focused on a “healthy environment” is outlined below:

• Environmental impacts are measured and reported across all areas of operation, and sector-based targets are set to drive improvement actions.
• The development and implementation of environmentally friendly products and services are facilitated.
• The procurement of environmentally friendly products is prioritized whenever possible.
• Energy efficiency initiatives are continuously monitored and developed across all sectors, with efforts made to establish the necessary infrastructure and upgrade existing systems.
• Efforts are made to increase the use of renewable energy sources (RES) in energy consumption.
• Training and awareness programs are conducted to promote efficient water use, starting with employees and extending to all stakeholders.